Made to Measure Mentoring (M2M2) is sponsoring the British Army’s first official rowing team, Force Atlantic, which has entered the Talisker Whiskey Atlantic Challenge in December this year. The race, a 3,000-mile unsupported journey between the Canary Isles and Antigua, takes around 40 days and is known as the world’s toughest row.

In addition to providing financial support as a Platinum Sponsor, M2M2 is mentoring the team, which includes an 18-year-old soldier who will be the event’s youngest ever competitor and world’s youngest military ocean rower.

M2M2’s partner Cardiff Metropolitan University will also provide physiological testing to the team as part of their preparations.

M2M2’s Managing Director (Commercial), Tony Robinson, highlighted the relevance to the team of M2M2’s capabilities, which apply techniques from sports coaching and mentoring to programmes for the military, including the British Army and NATO. He said: ‘We’re delighted to be able to help Force Atlantic with mentoring as well as financial sponsorship. This a fantastic team and we’ll help in every way we can to make sure they are ready for the challenge.’

M2M2’s Managing Director (Academic), Dr Andy Miles, who completed last year’s Lands’ End to John o’ Groats cycle ride, is drawing on his own experience of an endurance event to support the rowers. He said: ‘Although the Atlantic row is a greater challenge than my ride, there are definitely parallels. With the help of the sports science team from Cardiff Met, we’re making sure the guys are in the best mental and physical condition to take it on.’

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