Made to Measure Mentoring (M2M2®) is sponsoring the British Army’s latest official rowing team, Force Atlantic 2021, which has entered the Talisker Whiskey Atlantic Challenge in December this year. The race, a 3,000-mile unsupported journey between the Canary Isles and Antigua, takes around 40 days and is known as the world’s toughest row.

In addition to providing financial support as a Platinum Sponsor, M2M2 is mentoring the mixed team of two males and two females, all army PR instructors, who are seeking to break the record for mixed crew crossing. M2M2’s partner Cardiff Metropolitan University has also provided physiological testing to the team as part of their preparations.

The company previously sponsored Force Atlantic 2019, the Army’s first official crew, which included an 18-year-old soldier who became the fastest teenager to make the crossing.

M2M2 Joint Managing Director, Dr Andy Miles, highlighted the strong connection between the values of the team and the company’s work. He said: ‘Having made our commitment to the sponsorship at the beginning of the Force Atlantic 2021 campaign, we have worked with the crew during the past year to help them prepare for the challenges of the crossing. Our mentoring team has helped explore the qualities of resilience, teamwork and personal performance the crew will need. We are very proud of our association with the Force Atlantic programme and wish the 2021 crew a fantastic adventure.’

M2M2’s sponsorship was confirmed at the Force Atlantic launch in London in early October.
M2M2’s Dr Andy Miles (far left) and Toni Corbin (far right) with Force Atlantic 2021, WO1 Victoria Blackburn, Captain Scott Pollock, SGT Laura Barrigan and SSGT Phil Welch.