“The clear leader in the field of coaching and mentoring’’

Andy Moss, Former Regimental Sergeant Major of the Army Recruiting and Initial Training Command Staff Leadership School (ASLS)


What we do


Made to Measure Mentoring Ltd. is a specialist education provider delivering a range of courses within the training, coaching and mentoring environment.


We deliver and develop executive, sports and workplace training and mentoring solutions enabled by coaching cultures and architectures of engagement and participation.


Through these programmes, our objectives are to help create learning organisations and to enhance the productivity of the individuals within them.

Read more about us

Credible, qualified and accredited.

Chairman of Army Coaching

Latest News

M2M2 sponsors and mentors British Army rowing team

August 24th, 2019|

Made to Measure Mentoring (M2M2) is sponsoring the British Army’s first official rowing team, Force Atlantic, which has entered the Talisker Whiskey Atlantic Challenge in December this year. The race, a 3,000-mile unsupported journey between the Canary Isles and Antigua, takes around 40 days and is known as the world’s toughest row.

In addition to providing financial support as a Platinum Sponsor, M2M2 is mentoring the team, which includes an 18-year-old soldier who will be the event’s youngest ever competitor and world’s youngest military ocean rower.

M2M2’s partner Cardiff Metropolitan University will also provide physiological testing to the team as part of their preparations.

M2M2’s Managing Director (Commercial), Tony Robinson, highlighted the relevance to the team of M2M2’s capabilities, which apply techniques from sports coaching and mentoring to programmes for the military, including the British Army and NATO. He said: ‘We’re delighted to be able to help Force Atlantic with mentoring as well as financial sponsorship. This a fantastic team and we’ll help in every way we can to make sure they are ready for the challenge.’

M2M2’s Managing Director (Academic), Dr Andy Miles, who completed last year’s Lands’ End to John o’ Groats cycle ride, is drawing on his own experience of an endurance event to support the rowers. He said: ‘Although the Atlantic row is a greater challenge than my ride, there are definitely parallels. With the help of the sports science team from Cardiff Met, we’re making sure the guys are in the best mental and physical condition to take it on.’

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About Us

Made to Measure Mentoring was founded by Tony Robinson and Dr Andy Miles with a specific view to providing tutoring and mentoring solutions to the British Armed Forces. The company led the development of the 3RMP’s Project Mentor, the Command and Staff Trainer (CAST) and Combined Arms Tactical Trainer (CATT) schemes before winning the 3-year, £4.6 million Army Trainer Capability contract in partnership with CDS Defence Support.


Tony Robinson
Managing Director, Commercial

Tony has over 30 years’ experience in mentoring, coach education, teaching and business and, after 10 years in coach and player development with the RFU, left in 2016 to develop his own mentoring businesses. Since then he has worked at senior levels in organisations including the British Army, the International Olympic Committee and the RFU. In addition to being an ILM Level 7 accredited mentor trainer, he is also a World Academy of Sport Master Trainer and a World Rugby Master Trainer for Coaches & Match Officials.

Dr Andy Miles
Managing Director, Academic

Andy also has over 30 years’ experience in sports education, curriculum development and academic management. He has been Principal Lecturer and a Programme Leader at Cardiff Metropolitan University’s School of Sport since 2000 and led a project to set up the FIFA endorsed Cardiff Sport and Exercise Medicine Centre. He has been running his own businesses offering tutoring, assessing, coaching and mentoring programmes and qualifications since 2014, is an ILM Level 7 trainer, and holds a Doctorate of Philosophy from Liverpool John Moores University.

Leading coach and mentor educators

In addition to Tony and Andy’s unrivalled expertise in the commercial and academic development of tutoring and mentoring programmes, the company draws on the delivery capabilities of some of the UK’s most experienced and best qualified mentor educators supported by specialist capabilities in communications and employee engagement. This means we are able to offer individual or group one to one mentoring interventions, as well as bespoke programmes to achieve specific mentoring, learning and engagement objectives.


Qualifications available

The qualifications which our courses lead to include Institute of Leadership & Management courses in Coaching & Mentoring (levels 3-7) plus the City & Guilds awards in Education & Training (levels 3-5), plus a broad range of associated assessing, coaching and mentoring qualifications.

We also design and deliver CPD workshops.