“The clear leader in the field of coaching and mentoring’’

Andy Moss, Former Regimental Sergeant Major of the Army Recruiting and Initial Training Command Staff Leadership School (ASLS)


What we do


Made to Measure Mentoring Ltd. is a specialist education provider delivering a range of courses within the training, coaching and mentoring environment.


We deliver and develop executive, sports and workplace training and mentoring solutions enabled by coaching cultures and architectures of engagement and participation.


Through these programmes, our objectives are to help create learning organisations and to enhance the productivity of the individuals within them.

Read more about us


What we do


Made to Measure Mentoring Ltd. is a specialist education provider delivering a range of courses within the training, coaching and mentoring environment.


We deliver and develop executive, sports and workplace training and mentoring solutions enabled by coaching cultures and architectures of engagement and participation.


Through these programmes, our objectives are to help create learning organisations and to enhance the productivity of the individuals within them.

Read more about us

Credible, qualified and accredited.

Chairman of Army Coaching

Latest News

World class team profiling tools added to M2M2 portfolio

July 16th, 2021|

M2M2® has signed a strategic partnership with Performance Climate Systems to use the company’s PCS® product to enrich our executive and team coaching capabilities.
PCS is an online, survey-based tool that provides a simple analysis of team and leadership performance and well-being. Based on established academic research and used by organisations in more that 20 countries around the word, (including the BBC, Thomson Reuters and the NHS) the PCS model assesses organisational culture and what the company calls team ‘climate’ in six key segments critical to leadership performance. These are: Goals, Roles, Processes, Adaptability, Connection and Resilience.
M2M2 Managing Director (Commercial) Tony Robinson said the PCS solution would provide a unique window into the factors driving clients’ team performance.
He said: “We all know that different teams in the same company can have quite different feel, atmosphere and output, and the PCS system will enable us to analyse and optimise this team ‘climate’ so we can help improve performance. We will offer this facility to both entire senior leadership teams and their own individual teams, which will support our coaching interventions and measure their effect on clients’ performance.”
PCS Director, David Chamberlain, added: ‘High performing organisations understand and embrace the impact their people have on business performance. PCS provides the framework, the data and the solutions to structure, inform and track development work, improving leadership capability and team performance. We’re very excited that M2M2 will be applying our solution for its clients.’.
For more information about PCS, click here: https://www.performanceclimatesystem.com

Past News Updates

About Us

Made to Measure Mentoring was founded by Tony Robinson and Dr Andy Miles with a specific view to providing tutoring and mentoring solutions to the British Armed Forces. The company led the development of the 3RMP’s Project Mentor, the Command and Staff Trainer (CAST) and Combined Arms Tactical Trainer (CATT) schemes before winning the 3-year, £4.6 million Army Trainer Capability contract in partnership with CDS Defence Support.


Tony Robinson
Managing Director (Commercial)

Tony has over 30 years’ experience in mentoring, coach education, teaching and business and, after 10 years in coach and player development with the Rugby Football Union (RFU), left in 2016 to develop his own mentoring businesses. He has subsequently worked with senior teams in organisations including the British Army, the International Olympic Committee, the RFU and NATO.

As co-founder of Made to Measure Mentoring Limited, he led the commercial development of the £4.8million Army Trainer Capability (ATC) contract, having previously helped develop both the RMP’s Project Mentor and the Cast/Catt mentoring project. Now leading our community of mentors and coaches in the UK, he is developing the commercial framework for our work with NATO and heads the team providing pastoral support to NATO’s Professional Doctorate programme. He is an ILM Level 7 accredited mentor trainer, a World Academy of Sport Master Trainer and a World Rugby Trainer for Coaches and Match Officials. He was a first-class rugby player with Saracens and London Scottish, and represented England as a student.

Dr Andy Miles
Managing Director (Academic)

Andy is an experienced educator, curriculum designer and people developer with a long-term track record of success working in the sports industry and, more recently, with the military. Alongside his role at M2M2, he remains a Principal Lecturer  at Cardiff Metropolitan University’s School of Sport and Health, where he led the project to set up the FIFA Sports and Exercise Medicine Centre and has worked with numerous elite performers and coaches. He has been running his own business offering sport education and mentoring programmes and qualifications since 2014.

As co-founder of Made to Measure Mentoring, he led the academic development of the British Army’s ATC contract, the RMP’s Project Mentor and the Command Sergeant Major’s Level 5 Mentoring Course. An experienced PhD supervisor, he leads the development and delivery of International Professional Development Programmes for NATO in the USA and Belgium and manages our university partnerships as Chair of the M2M2 Academic Board.  He is a published author of academic journal papers, book chapters and professional articles and a regular contributor to professional development seminars, workshops and training events. A former endurance athlete, he recently completed the Ride Across Britain from Land’s End to John O’Groats, raising money for a school in the Gambia.

Peter Robinson

Peter is a company director, creative leader and senior communications professional with more than 35 years’ experience in a wide variety of roles and industries, in both public and private sectors. He has founded and successfully run two creative agencies and has advised numerous high-profile start-up and fast-growing businesses through different stages of their development.

In wide ranging consultancy assignments around the world, he has also advised and written for leaders of
international corporations such as Mars, JP Morgan, Skanska, Whitbread and St. James’s Place, and has substantial experience of developing communications to reinforce major corporate transformation programmes. He spent two years seconded to Whitehall to help set up and launch the Blair government’s £45bn Building Schools for the Future programme. At M2M2, Peter chairs board and executive team meetings, as well as supporting the company’s rapid evolution by leading projects in diverse areas such as branding and communication, online course production and marketing, and legal affairs and governance.

Peter is currently developing a new division of M2M2 to produce content and deliver communications solutions. For more information about his experience, follow this link: www.prcomm.co.uk

Duncan Sibbald
Finance Director

Duncan is a commercial and financial specialist who directs M2M2’s financial management, sub-contractor and partnership arrangements, as well overseeing its website and IT systems. He spent the first ten years of his working life in the music industry, in creative, administrative and managerial roles and in culturally challenging environments. He then took on a financial role at a medical publishing house, followed by a similar position at a capital markets firm based in the City of London.

In 2000, he started working with Peter Robinson as Finance Director at Beyond Design Solutions, a creative consultancy where he had responsibility for financial, commercial and contractual operations with clients including major international corporations and the UK government. He joined Peter again at M2M2 in 2018.

Gary Henderson, Director of Programme Development and Delivery

Gary is a senior business executive and visionary leader with over 25 years’ experience in high profile and complex organisations. An educator by profession, Gary has led a number of high performing national and regional teams that achieved success between 1995 and 2017, including national coaching teams, five England rugby teams, and representative international touring teams. He has delivered coaching and mentoring to business as an Executive Business Coach at Ashridge Business school. At M2M2, he is a delivery lead for ILM Level 7 as well as being an integral part of the executive group directing our work on the ATC contract for the British Army.

Previously, Gary held senior positions at 4global Consulting, as Chief Commercial Officer, the British Judo Association, including Director of Corporate Services and Head of Performance Operations, and spent 13 years at the Rugby Football Union in a variety of roles including Head of Coach and Player Development. He is a Trainer for World Rugby and World Academy of Sport, Chairman of the Sussex RFU Ltd and Non-executive Director at BaseballSoftball UK.

Simon Ogdon, Director of Operations (Army Trainer Capability contract)

Simon is a logistics and project management specialist who has also followed a parallel career in sports coaching and mentoring. This mix of skills has made him crucial to the effective roll-out of the Army Trainer Capability programme to more than 2000 soldiers a year via multiple courses at sites around the UK. After 20 years in senior IT and project management roles for companies such as supply chain specialist TDG and logistics automation leader Swisslog, in 2011 he moved into sport as trainer tutor and mentor to England Rugby North West and in Rugby Development and Academy Coach Development for Sale Sharks.

He has a Diploma in Management from Manchester Business School and has qualifications in IT, Project Management and business communications, as well as in Coaching and Mentoring.

Leading coach and mentor educators

In addition to Tony and Andy’s unrivalled expertise in the commercial and academic development of tutoring and mentoring programmes, the company draws on the delivery capabilities of a community of the UK’s most experienced and best qualified mentor educators supported by specialist capabilities in communications and employee engagement. This means we are able to offer individual or group one to one mentoring interventions, as well as bespoke programmes to achieve specific mentoring, learning and engagement objectives.


Qualifications available

The qualifications which our courses lead to include Institute of Leadership & Management courses in Coaching & Mentoring (levels 3-7) plus the City & Guilds awards in Education & Training (levels 3-5), plus a broad range of associated assessing, coaching and mentoring qualifications.

We also design and deliver CPD workshops.

Upcoming Courses

Following on from the very successful public courses last year, Made to Measure Mentoring are pleased to announce that we will be running further courses throughout the remainder of 2021 and into 2022.

Courses are scheduled to be delivered via a blended learning approach with face to face elements as shown below. They are as follows:

Level 5 Certificate in Effective Coaching & Mentoring:

11th-14th October 2021
7th-10th February 2022

Level 7 Certificate for Executive & Senior Level Coaches & Mentors:

13th-17th September 2021
22nd-26th November 2021
21st-25th March 2022

All course deliveries are of a blended nature commencing with a live face-to-face course. In addition to this, students will be invited to attend with live & recorded webinars to support learning. Learners will also have access to the M2M2 Academy housed on our Learning Management System with access to recordings of the aforementioned webinars, course materials, support & supervision from M2M2 staff. All candidates will have a dedicated client-specific course section on the M2M2 Online Academy.

Both the Level 5 and the Level 7 courses will take place in Guildford, Surrey.

The ILM Level 5 Certificate for Effective Coaching and Mentoring incorporates a four day taught course and costs £1,500 excl. VAT.

More details can be obtained here: ILM Level 5 Certificate in Effective Coaching & Mentoring.

The ILM Level 7 Certificate for Executive and Senior Level Coaches and Mentors incorporates a five day taught course costs £1,950 excl VAT. Please click this link for more details: ILM Level 7 Certificate for Executive and Senior Level Coaches and Mentors

For further information, contact Tony Robinson: tonyrobinson@m2m2.co.uk.

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