“The clear leader in the field of coaching and mentoring’’

Andy Moss, Former Regimental Sergeant Major of the Army Recruiting and Initial Training Command Staff Leadership School (ASLS)


What we do


Made to Measure Mentoring Ltd. is a specialist education provider delivering a range of courses within the training, coaching and mentoring environment.


We deliver and develop executive, sports and workplace training and mentoring solutions enabled by coaching cultures and architectures of engagement and participation.


Through these programmes, our objectives are to help create learning organisations and to enhance the productivity of the individuals within them.

Read more about us


What we do


Made to Measure Mentoring Ltd. is a specialist education provider delivering a range of courses within the training, coaching and mentoring environment.


We deliver and develop executive, sports and workplace training and mentoring solutions enabled by coaching cultures and architectures of engagement and participation.


Through these programmes, our objectives are to help create learning organisations and to enhance the productivity of the individuals within them.

Read more about us

Credible, qualified and accredited.

Chairman of Army Coaching

Latest News

M2M2 renews Atlantic rowing sponsorship for Army’s first mixed crew

October 8th, 2021|

Made to Measure Mentoring (M2M2®) is sponsoring the British Army’s latest official rowing team, Force Atlantic 2021, which has entered the Talisker Whiskey Atlantic Challenge in December this year. The race, a 3,000-mile unsupported journey between the Canary Isles and Antigua, takes around 40 days and is known as the world’s toughest row.

In addition to providing financial support as a Platinum Sponsor, M2M2 is mentoring the mixed team of two males and two females, all army PR instructors, who are seeking to break the record for mixed crew crossing. M2M2’s partner Cardiff Metropolitan University has also provided physiological testing to the team as part of their preparations.

The company previously sponsored Force Atlantic 2019, the Army’s first official crew, which included an 18-year-old soldier who became the fastest teenager to make the crossing.

M2M2 Joint Managing Director, Dr Andy Miles, highlighted the strong connection between the values of the team and the company’s work. He said: ‘Having made our commitment to the sponsorship at the beginning of the Force Atlantic 2021 campaign, we have worked with the crew during the past year to help them prepare for the challenges of the crossing. Our mentoring team has helped explore the qualities of resilience, teamwork and personal performance the crew will need. We are very proud of our association with the Force Atlantic programme and wish the 2021 crew a fantastic adventure.’

M2M2’s sponsorship was confirmed at the Force Atlantic launch in London in early October.
M2M2’s Dr Andy Miles (far left) and Toni Corbin (far right) with Force Atlantic 2021, WO1 Victoria Blackburn, Captain Scott Pollock, SGT Laura Barrigan and SSGT Phil Welch. 

Past News Updates

About Us

Made to Measure Mentoring was founded by Tony Robinson and Dr Andy Miles with a specific view to providing tutoring and mentoring solutions to the British Armed Forces. The company led the development of the 3RMP’s Project Mentor, the Command and Staff Trainer (CAST) and Combined Arms Tactical Trainer (CATT) schemes before winning the 3-year, £4.6 million Army Trainer Capability contract in partnership with CDS Defence Support.


Tony Robinson
Managing Director (Commercial)

Tony has over 30 years’ experience in mentoring, coach education, teaching and business and, after 10 years in coach and player development with the Rugby Football Union (RFU), left in 2016 to develop his own mentoring businesses. He has subsequently worked with senior teams in organisations including the British Army, the International Olympic Committee, the RFU and NATO.

As co-founder of Made to Measure Mentoring Limited, he led the commercial development of the £4.8million Army Trainer Capability (ATC) contract, having previously helped develop both the RMP’s Project Mentor and the Cast/Catt mentoring project. Now leading our community of mentors and coaches in the UK, he is developing the commercial framework for our work with NATO and heads the team providing pastoral support to NATO’s Professional Doctorate programme. He is an ILM Level 7 accredited mentor trainer, a World Academy of Sport Master Trainer and a World Rugby Trainer for Coaches and Match Officials. He was a first-class rugby player with Saracens and London Scottish, and represented England as a student.

Dr Andy Miles
Managing Director (Academic)

Andy is an experienced educator, curriculum designer and people developer with a long-term track record of success working in the sports industry and, more recently, with the military. Alongside his role at M2M2, he remains a Principal Lecturer  at Cardiff Metropolitan University’s School of Sport and Health, where he led the project to set up the FIFA Sports and Exercise Medicine Centre and has worked with numerous elite performers and coaches. He has been running his own business offering sport education and mentoring programmes and qualifications since 2014.

As co-founder of Made to Measure Mentoring, he led the academic development of the British Army’s ATC contract, the RMP’s Project Mentor and the Command Sergeant Major’s Level 5 Mentoring Course. An experienced PhD supervisor, he leads the development and delivery of International Professional Development Programmes for NATO in the USA and Belgium and manages our university partnerships as Chair of the M2M2 Academic Board.  He is a published author of academic journal papers, book chapters and professional articles and a regular contributor to professional development seminars, workshops and training events. A former endurance athlete, he recently completed the Ride Across Britain from Land’s End to John O’Groats, raising money for a school in the Gambia.

Gary Henderson
Director of Programme Development and Delivery

Gary is a senior business executive and visionary leader with over 25 years’ experience in high profile and complex organisations. An educator by profession, Gary has led a number of high performing national and regional teams that achieved success between 1995 and 2017, including national coaching teams, five England rugby teams, and representative international touring teams. He has delivered coaching and mentoring to business as an Executive Business Coach at Ashridge Business school. At M2M2, he is a delivery lead for ILM Level 7 as well as being an integral part of the executive group directing our work on the ATC contract for the British Army.

Previously, Gary held senior positions at 4global Consulting, as Chief Commercial Officer, the British Judo Association, including Director of Corporate Services and Head of Performance Operations, and spent 13 years at the Rugby Football Union in a variety of roles including Head of Coach and Player Development. He is a Trainer for World Rugby and World Academy of Sport, Chairman of the Sussex RFU Ltd and Non-executive Director at BaseballSoftball UK.

Pauline Broadway
Director of Strategy and Change

Pauline has over 20 years’ experience setting up new ventures and leading complex change programmes across FTSE 100, SME, public sector and private equity backed organisations, including BMW, Royal Mail, Whitbread, and TES. An experienced coach and learning facilitator who helps leaders to articulate their vision and make change happen, Pauline led the Royal Mail’s transformational change programme. She works with the M2M2 board to support the development of the business and is at the forefront of our executive coaching team on key projects.

She is currently conducting doctoral research at Henley Business School into new ways of working, focusing on the importance of the implementation approach to deliver benefits for both individuals and organisations. She has an MBA from Hitotsubashi University in Tokyo.

Yvonne Morgan
Project and Submissions Manager

Yvonne is a Senior Project and Submissions Manager specialising in innovation, funding and knowledge transfer, with 15 years’ experience in the academic sector and strong links to a broad range of universities across the UK. She joined M2M2 in 2020 to establish and project manage our bidding operations and is responsible for the day-to-day project management of all aspects of defining, pricing, developing and delivering our solutions. In numerous roles in research support and funding and knowledge transfer, Yvonne has project managed hundreds of submissions that have raised over £100m in funding for universities including Swansea, Southampton, Coventry and Cardiff Metropolitan.

As Research Hub Manager for Swansea University, she provided operational management in a high-pressure, high-volume environment to academic staff and researchers submitting funding applications with an annual value of £58.5m, and £19m in annual awards – the equivalent of around 40 research funding applications and 15 new funding awards per month.

Simon Ogdon
Director of Operations (Army Trainer Capability)

Simon is a logistics and project management specialist who has also followed a parallel career in sports coaching and mentoring. This mix of skills has made him crucial to the effective roll-out of the Army Trainer Capability programme to more than 2000 soldiers a year via multiple courses at sites around the UK. After 20 years in senior IT and project management roles for companies such as supply chain specialist TDG and logistics automation leader Swisslog, in 2011 he moved into sport as trainer tutor and mentor to England Rugby North West and in Rugby Development and Academy Coach Development for Sale Sharks.

He has a Diploma in Management from Manchester Business School and has qualifications in IT, Project Management and business communications, as well as in Coaching and Mentoring.

Duncan Sibbald
Finance Director

Duncan is a commercial and financial specialist who directs M2M2’s financial management, sub-contractor and partnership arrangements, as well overseeing its website and IT systems. He spent the first ten years of his working life in the music industry, in creative, administrative and managerial roles and in culturally challenging environments. He then took on a financial role at a medical publishing house, followed by a similar position at a capital markets firm based in the City of London.

In 2000, he started working with Peter Robinson as Finance Director at Beyond Design Solutions, a creative consultancy where he had responsibility for financial, commercial and contractual operations with clients including major international corporations and the UK government. He joined Peter again at M2M2 in 2018.

Peter Robinson

Peter is a company director, creative leader and senior communications professional with more than 35 years’ experience in a wide variety of roles and industries, in both public and private sectors. He has founded and successfully run two creative agencies and has advised numerous high-profile start-up and fast-growing businesses through different stages of their development.

In wide ranging consultancy assignments around the world, he has also advised and written for leaders of
international corporations such as Mars, JP Morgan, Skanska, Whitbread and St. James’s Place, and has substantial experience of developing communications to reinforce major corporate transformation programmes. He spent two years seconded to Whitehall to help set up and launch the Blair government’s £45bn Building Schools for the Future programme. At M2M2, Peter chairs board and executive team meetings, as well as supporting the company’s rapid evolution by leading projects in diverse areas such as branding and communication, online course production and marketing, and legal affairs and governance.

Peter is currently developing a new division of M2M2 to produce content and deliver communications solutions. For more information about his experience, follow this link: www.prcomm.co.uk

Leading coach and mentor educators

In addition to Tony and Andy’s unrivalled expertise in the commercial and academic development of tutoring and mentoring programmes, the company draws on the delivery capabilities of a community of the UK’s most experienced and best qualified mentor educators supported by specialist capabilities in communications and employee engagement. This means we are able to offer individual or group one to one mentoring interventions, as well as bespoke programmes to achieve specific mentoring, learning and engagement objectives.


Qualifications available

The qualifications which our courses lead to include Institute of Leadership & Management courses in Coaching & Mentoring (levels 3-7) plus the City & Guilds awards in Education & Training (levels 3-5), plus a broad range of associated assessing, coaching and mentoring qualifications.

We also design and deliver CPD workshops.

Upcoming Courses

Following on from the very successful public courses last year, Made to Measure Mentoring are pleased to announce that we will be running further courses throughout the remainder of 2021 and into 2022.

Courses are scheduled to be delivered via a blended learning approach with face to face elements as shown below. They are as follows:

Level 5 Certificate in Effective Coaching & Mentoring:

14th-17th February 2022

Level 7 Certificate for Executive & Senior Level Coaches & Mentors:

22nd-26th November 2021
21st-25th March 2022

All course deliveries are of a blended nature commencing with a live face-to-face course. In addition to this, students will be invited to attend with live & recorded webinars to support learning. Learners will also have access to the M2M2 Academy housed on our Learning Management System with access to recordings of the aforementioned webinars, course materials, support & supervision from M2M2 staff. All candidates will have a dedicated client-specific course section on the M2M2 Online Academy.

Both the Level 5 and the Level 7 courses will take place in Guildford, Surrey.

The ILM Level 5 Certificate for Effective Coaching and Mentoring incorporates a four day taught course and costs £1,500 excl. VAT.

More details can be obtained here: ILM Level 5 Certificate in Effective Coaching & Mentoring.

The ILM Level 7 Certificate for Executive and Senior Level Coaches and Mentors incorporates a five day taught course costs £1,950 excl VAT. Please click this link for more details: ILM Level 7 Certificate for Executive and Senior Level Coaches and Mentors

For further information, contact Tony Robinson: tonyrobinson@m2m2.co.uk.

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