“The clear leader in the field of coaching and mentoring’’

Andy Moss, Former Regimental Sergeant Major of the Army Recruiting and Initial Training Command Staff Leadership School (ASLS)


What we do


Made to Measure Mentoring Ltd. is a specialist education provider delivering a range of courses within the training, coaching and mentoring environment.


We deliver and develop executive, sports and workplace training and mentoring solutions enabled by coaching cultures and architectures of engagement and participation.


Through these programmes, our objectives are to help create learning organisations and to enhance the productivity of the individuals within them.

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Credible, qualified and accredited.

Chairman of Army Coaching

Latest News

Raising our game with NATO

November 21st, 2019|

M2M2 has successfully delivered two-weeks of experimental programmes for NATO staff based in the USA and Belgium.

The first week (November 4-8) introduced a new Professional Doctorate programme to a group of senior officers from NATO’s Allied Command Transformation (ACT) in Norfolk, Virginia. The programme, which is being supervised by M2M2’s MD (Academic) Dr Andy Miles, will last three years and will require each participant to explore an aspect of their own work at doctoral level.

The second week began in Guildford, UK, with an ILM Level 7 course in Executive Coaching & Mentoring for ACT participants visiting from the USA and Belgium, and concluded with two practical days focussing on the application of these approaches to the military. On Friday November 15, a high-level group spent a day at the conference centre at the Oval Cricket Ground, where the M2M2 team ran an experimental ‘High Performing Teams’ day for NATO’s Human Capital Group. Speakers included Dick Best, former coach of England Rugby and the British Lions, and Toby Booth, former head coach of Bath Rugby.

The following day, the company hosted a team building day at Twickenham Stadium for the same NATO group plus guests. This event took place against the backdrop of the Barbarians v Fiji match and guest speakers included Jason Leonard, former British Lion and England World Cup Winner, and Serge Betsen, who won several Six Nations Championships with France.

Managing Director (Commercial) Tony Robinson said: ‘The last two weeks have been perhaps the most important and intense that M2M2 has experienced in the sense of business, development and collaboration, and bring to a close an extensive development phase for these experimental programmes. If the number and warmth of messages of thanks and support we have received is any indicator, our efforts have been a clear success.’

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About Us

Made to Measure Mentoring was founded by Tony Robinson and Dr Andy Miles with a specific view to providing tutoring and mentoring solutions to the British Armed Forces. The company led the development of the 3RMP’s Project Mentor, the Command and Staff Trainer (CAST) and Combined Arms Tactical Trainer (CATT) schemes before winning the 3-year, £4.6 million Army Trainer Capability contract in partnership with CDS Defence Support.


Tony Robinson
Managing Director, Commercial

Tony has over 30 years’ experience in mentoring, coach education, teaching and business and, after 10 years in coach and player development with the RFU, left in 2016 to develop his own mentoring businesses. Since then he has worked at senior levels in organisations including the British Army, the International Olympic Committee and the RFU. In addition to being an ILM Level 7 accredited mentor trainer, he is also a World Academy of Sport Master Trainer and a World Rugby Master Trainer for Coaches & Match Officials.

Dr Andy Miles
Managing Director, Academic

Andy also has over 30 years’ experience in sports education, curriculum development and academic management. He has been Principal Lecturer and a Programme Leader at Cardiff Metropolitan University’s School of Sport since 2000 and led a project to set up the FIFA endorsed Cardiff Sport and Exercise Medicine Centre. He has been running his own businesses offering tutoring, assessing, coaching and mentoring programmes and qualifications since 2014, is an ILM Level 7 trainer, and holds a Doctorate of Philosophy from Liverpool John Moores University.

Leading coach and mentor educators

In addition to Tony and Andy’s unrivalled expertise in the commercial and academic development of tutoring and mentoring programmes, the company draws on the delivery capabilities of some of the UK’s most experienced and best qualified mentor educators supported by specialist capabilities in communications and employee engagement. This means we are able to offer individual or group one to one mentoring interventions, as well as bespoke programmes to achieve specific mentoring, learning and engagement objectives.


Qualifications available

The qualifications which our courses lead to include Institute of Leadership & Management courses in Coaching & Mentoring (levels 3-7) plus the City & Guilds awards in Education & Training (levels 3-5), plus a broad range of associated assessing, coaching and mentoring qualifications.

We also design and deliver CPD workshops.