“The clear leader in the field of coaching and mentoring’’

Andy Moss, Former Regimental Sergeant Major of the Army Recruiting and Initial Training Command Staff Leadership School (ASLS)


What we do


Made to Measure Mentoring Ltd. is a specialist education provider delivering a range of courses within the training, coaching and mentoring environment.


We deliver and develop executive, sports and workplace training and mentoring solutions enabled by coaching cultures and architectures of engagement and participation.


Through these programmes, our objectives are to help create learning organisations and to enhance the productivity of the individuals within them.

Read more about us


What we do


Made to Measure Mentoring Ltd. is a specialist education provider delivering a range of courses within the training, coaching and mentoring environment.


We deliver and develop executive, sports and workplace training and mentoring solutions enabled by coaching cultures and architectures of engagement and participation.


Through these programmes, our objectives are to help create learning organisations and to enhance the productivity of the individuals within them.

Read more about us

Credible, qualified and accredited.

Chairman of Army Coaching

Latest News

NATO programme highlights M2M2 sector leadership

March 2nd, 2021|

Made to Measure Mentoring Limited (M2M2) has showcased its pioneering work with NATO in a presentation at one of the UK’s leading graduate education conferences that confirms the company’s place at the forefront of innovation in the sector.

Speaking at the UK Council for Graduate Education’s 7th International Conference on Professional & Practice-Based Doctorates, M2M2’s Managing Director (Academic) Dr Andy Miles and Academic Lead, Andy Borrie, described the challenges of establishing NATO’s International Professional Development Programme (NIPDP), and the benefits it is delivering.

The programme, now in its second year, includes 39 doctoral candidates across two cohorts, embracing nine nationalities drawn from the Alliance’s 30 member states. M2M2 has provided programme development, project management and pastoral mentoring for the entire NIPDP. The first cohort is following Cardiff Metropolitan University’s DProf, and the second cohort is enrolled in an innovative two-phase pathway with six bespoke advanced skill modules and a range of doctoral options from a panel of universities, all developed and integrated by M2M2.

Andy Miles said the benefits to candidates include strengthening their abilities to debate, read and think critically and reflectively, which is reducing NATO’s reliance on external contractors. It is also providing a safe zone for growing thinking, enabling the Alliance to harness the thought leadership of its professional workforce.

Andy also highlighted the growing trend for in-house doctoral programmes demonstrated by other conference speakers. He said: ‘It is very exciting to be in the company of doctoral programmes run by organisations such as pharmaceutical companies and NHS Trusts in partnership with universities. In designing NATO’s programme, we believe we took it a step further by ‘detaching’ it from any single university.

‘Through our panel of universities, we are already able to offer different types of level 8 DProf qualifications tailored to the professional and educational needs of individual candidates. In future, we will work in partnership with flexible universities to explore innovative models of in-house doctorates in a variety of formats that challenge the traditional ‘thesis’ approach.’

For further details about our professional doctorate programme, contact andymiles@m2m2.co.uk

Past News Updates

About Us

Made to Measure Mentoring was founded by Tony Robinson and Dr Andy Miles with a specific view to providing tutoring and mentoring solutions to the British Armed Forces. The company led the development of the 3RMP’s Project Mentor, the Command and Staff Trainer (CAST) and Combined Arms Tactical Trainer (CATT) schemes before winning the 3-year, £4.6 million Army Trainer Capability contract in partnership with CDS Defence Support.


Tony Robinson
Managing Director (Commercial)

Tony has over 30 years’ experience in mentoring, coach education, teaching and business and, after 10 years in coach and player development with the Rugby Football Union (RFU), left in 2016 to develop his own mentoring businesses. He has subsequently worked with senior teams in organisations including the British Army, the International Olympic Committee, the RFU and NATO.

As co-founder of Made to Measure Mentoring Limited, he led the commercial development of the £4.8million Army Trainer Capability (ATC) contract, having previously helped develop both the RMP’s Project Mentor and the Cast/Catt mentoring project. Now leading our community of mentors and coaches in the UK, he is developing the commercial framework for our work with NATO and heads the team providing pastoral support to NATO’s Professional Doctorate programme. He is an ILM Level 7 accredited mentor trainer, a World Academy of Sport Master Trainer and a World Rugby Trainer for Coaches and Match Officials. He was a first-class rugby player with Saracens and London Scottish, and represented England as a student.

Dr Andy Miles
Managing Director (Academic)

Andy is an experienced educator, curriculum designer and people developer with a long-term track record of success working in the sports industry and, more recently, with the military. Alongside his role at M2M2, he remains a Principal Lecturer  at Cardiff Metropolitan University’s School of Sport and Health, where he led the project to set up the FIFA Sports and Exercise Medicine Centre and has worked with numerous elite performers and coaches. He has been running his own business offering sport education and mentoring programmes and qualifications since 2014.

As co-founder of Made to Measure Mentoring, he led the academic development of the British Army’s ATC contract, the RMP’s Project Mentor and the Command Sergeant Major’s Level 5 Mentoring Course. An experienced PhD supervisor, he leads the development and delivery of International Professional Development Programmes for NATO in the USA and Belgium and manages our university partnerships as Chair of the M2M2 Academic Board.  He is a published author of academic journal papers, book chapters and professional articles and a regular contributor to professional development seminars, workshops and training events. A former endurance athlete, he recently completed the Ride Across Britain from Land’s End to John O’Groats, raising money for a school in the Gambia.

Peter Robinson

Peter is a company director, creative leader and senior communications professional with more than 35 years’ experience in a wide variety of roles and industries, in both public and private sectors. He has founded and successfully run two creative agencies and has advised numerous high-profile start-up and fast-growing businesses through different stages of their development.

In wide ranging consultancy assignments around the world, he has also advised and written for leaders of
international corporations such as Mars, JP Morgan, Skanska, Whitbread and St. James’s Place, and has substantial experience of developing communications to reinforce major corporate transformation programmes. He spent two years seconded to Whitehall to help set up and launch the Blair government’s £45bn Building Schools for the Future programme. At M2M2, Peter chairs board and executive team meetings, as well as supporting the company’s rapid evolution by leading projects in diverse areas such as branding and communication, online course production and marketing, and legal affairs and governance.

Duncan Sibbald
Finance Director

Duncan is a commercial and financial specialist who directs M2M2’s financial management, sub-contractor and partnership arrangements, as well overseeing its website and IT systems. He spent the first ten years of his working life in the music industry, in creative, administrative and managerial roles and in culturally challenging environments. He then took on a financial role at a medical publishing house, followed by a similar position at a capital markets firm based in the City of London.

In 2000, he started working with Peter Robinson as Finance Director at Beyond Design Solutions, a creative consultancy where he had responsibility for financial, commercial and contractual operations with clients including major international corporations and the UK government. He joined Peter again at M2M2 in 2018.

Gary Henderson, Director of Programme Development and Delivery

Gary is a senior business executive and visionary leader with over 25 years’ experience in high profile and complex organisations. An educator by profession, Gary has led a number of high performing national and regional teams that achieved success between 1995 and 2017, including national coaching teams, five England rugby teams, and representative international touring teams. He has delivered coaching and mentoring to business as an Executive Business Coach at Ashridge Business school. At M2M2, he is a delivery lead for ILM Level 7 as well as being an integral part of the executive group directing our work on the ATC contract for the British Army.

Previously, Gary held senior positions at 4global Consulting, as Chief Commercial Officer, the British Judo Association, including Director of Corporate Services and Head of Performance Operations, and spent 13 years at the Rugby Football Union in a variety of roles including Head of Coach and Player Development. He is a Trainer for World Rugby and World Academy of Sport, Chairman of the Sussex RFU Ltd and Non-executive Director at BaseballSoftball UK.

Simon Ogdon, Director of Operations (Army Trainer Capability contract)

Simon is a logistics and project management specialist who has also followed a parallel career in sports coaching and mentoring. This mix of skills has made him crucial to the effective roll-out of the Army Trainer Capability programme to more than 2000 soldiers a year via multiple courses at sites around the UK. After 20 years in senior IT and project management roles for companies such as supply chain specialist TDG and logistics automation leader Swisslog, in 2011 he moved into sport as trainer tutor and mentor to England Rugby North West and in Rugby Development and Academy Coach Development for Sale Sharks.

He has a Diploma in Management from Manchester Business School and has qualifications in IT, Project Management and business communications, as well as in Coaching and Mentoring.

Leading coach and mentor educators

In addition to Tony and Andy’s unrivalled expertise in the commercial and academic development of tutoring and mentoring programmes, the company draws on the delivery capabilities of a community of the UK’s most experienced and best qualified mentor educators supported by specialist capabilities in communications and employee engagement. This means we are able to offer individual or group one to one mentoring interventions, as well as bespoke programmes to achieve specific mentoring, learning and engagement objectives.


Qualifications available

The qualifications which our courses lead to include Institute of Leadership & Management courses in Coaching & Mentoring (levels 3-7) plus the City & Guilds awards in Education & Training (levels 3-5), plus a broad range of associated assessing, coaching and mentoring qualifications.

We also design and deliver CPD workshops.

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